Jayne Brand Atelier
FigOlive_Setup_sml-15.jpg

Summah AW '17 / Concept Development and Styling

SUMMAH

-  A/W ' 17 Campaign  -

|

the COLLABORATION

After purchasing (and loving) my very own Summah pestemal, I developed an organic connection with the owner of this gorgeous Turkish brand via Instagram. Together we began to conceptualize the concept behind their new A/W '17 range.

To assist in capturing our vision and to provide their own wondrous touch, Matanna Katz and Lize Kuhn of Ethereal Bound Journal joined the dream-team, turning our little collab into a full blown creative endeavour.  


the CONCEPT

01 — To take the Summah brand off of the beach and bring it into the home and wardrobe by putting the versatility, quality, intricate textures and weaves of the
A/W pestemal collection on display.
02 — To capture the limited addition range of Summah Men's Grooming Kits, Focusing on creating contrast and a cool masculine feel.

Look and Feel   |  CoolTones / Grey Cement / Raw / Rough / Textural
Contrast  |   Rugged yet Groomed / Raw yet Curated

  


'The perfect luxury homeware, beach, or decor item.'



View a compilation of images captured during our collaboration

- shop their website to discover the full range of A/W '17 woven beauties and limited edition men's grooming kits -

|

Styling and Photography / Matanna Katz and Lize Kuhn of Ethereal Bound Journal   |   Styling and Visual Conceptualisation/  Jayne Brand Atelier