- A/W ' 17 Campaign -
After purchasing (and loving) my very own Summah pestemal, I developed an organic connection with the owner of this gorgeous Turkish brand via Instagram. Together we began to conceptualize the concept behind their new A/W '17 range.
To assist in capturing our vision and to provide their own wondrous touch, Matanna Katz and Lize Kuhn of Ethereal Bound Journal joined the dream-team, turning our little collab into a full blown creative endeavour.
01 — To take the Summah brand off of the beach and bring it into the home and wardrobe by putting the versatility, quality, intricate textures and weaves of the
A/W pestemal collection on display.
02 — To capture the limited addition range of Summah Men's Grooming Kits, Focusing on creating contrast and a cool masculine feel.
Look and Feel | CoolTones / Grey Cement / Raw / Rough / Textural
Contrast | Rugged yet Groomed / Raw yet Curated